How do you launch a finance app in a sea of finance apps? Partner with the world’s biggest creator. This worked, btw. The MoneyLion app went to #1 in a matter of hours!
Created over 900 pieces of content that extended across the globe and resulted in one of the biggest and most effective enterprise campaigns Microsoft has produced.
Three favorite efforts for this great brand included launching “Hacking Autism”, a campaign that gave a voice to the voiceless, celebrating an unstandardized education and leading simple product design.